You want to do Video Marketing… and have no idea how?
Everyone agrees that the Next Big Thing in internet marketing is video. You should have videos advertising your business, drawing new customers, a YouTube channel and a viral video campaign… even though you have no idea how to do any of that!
Can you afford to make a video campaign?
How do you use video for SEO?
Should you hire a professional video company to do it for you?
These questions are daunting, unrelenting and butt-ugly. Fortunately, DIY Video Marketing offers you the tools and training you need to make videos that not only get watched, but get watched over & over again… making zombie-like customers…
Video Marketing for the Rest of Us
…and it doesn’t rely on a guild of “pros” who still pretend online video is just like TV. Just like business, video marketing and production have gone through a loud revolution in the last decade. Half is the Internet: suddenly, you can reach customers like never before, for less money than your wallet dreamed.
The other half is the digital imaging revolution. Now you can make Hollywood-quality videos for a tiny percentage of what they used to cost. Cameras, editing equipment, lights all cost a fraction of what they did just 10 years ago.
Yet you can’t just buy a camera and a web site and expect to succeed. It takes a more than that.
Good video marketing needs planning. Making videos people will actually watch. And a touch of personality.
Yet most of the video marketing I’ve seen fails on all three counts.
Have you made these video marketing mistakes?
Do you even know what they are?
Most solopreneurs, online marketers, and businessfolk treat video like clip art. They hit “record,” say some stuff, and slap it on their site. For them, converting a video to Flash is a major triumph. Never mind having a sharp, smart story to tell. They expect customers will reward them with attention for just showing up.
And then no one watches their videos. Worse yet, the videos are so painfully amateurish that they drive customers away.
(Nothing’s wrong with amateur-looking video… if you know when to use it! Do you?)
Since video is sound and images, lights and cameras and microphones, Flash and compression and up- & downloads… a LOT can go wrong. There are just a lot of ways you can screw it up! I figure there’s about ten.
Ten ways I outline in a free report you’re free to download for free, and almost of all of which you can put into use… freely. And at no cost to you.
And since you’ve been around online marketing for a while, you know that you’ll get the report when you sign up to my newsletter. With a twist: I don’t hammer you with affiliate offers. The last offer I promoted was for $2500 of free marketing material from a marketer I respect, with no strings attached. And I don’t hard sell you my own stuff if you don’t want to be sold. I don’t do much of anything, honestly, except send you articles now and then written in my ineffable voice with sharp thoughts about getting your message across.
(Hell, I’ve got people on my list who don’t even make videos. They just want to tell their stories… and can learn how from listening to me. Because that’s all videos are: storytelling.)
Three Reasons You Should Subscribe
- All videos are is storytelling. And I got storytelling strategies coming out my ears and onto my keyboard and into your inbox with semi-occasional consistency
- The report gives you simple techniques to radically improve the look and feel of your video for each mistake– that cost nothing– that you can implement now
- If you’re a graphic designer you can pitch me
- I have at least one Internet-famous person on my list, who likes it enough to compliment it, and whom I just haven’t gotten around to asking to use her name in a testimonial. I’ll get to it, I know…
Or four reasons.
Let’s not have a shotgun wedding
One other thing: this website and business exist so I can help cool people get their cool thing out into the world.
I love people. I love their stories. I love the story of their businesses, and how their businesses fit into the world. A little idealistic, I know. At least idealism sells. People are hungry for good stories. They want to know that their lives have purpose and that even small choices, like which widget to buy, push that purpose along.
Because I know my video, and because video’s freakishly powerful, that’s what I focus on. If you have a sweet gig, a business that makes the world and people’s lives better, if you want to boost your nonprofit’s donations… I can help.
If you come from the perverse ecology that brought you the “YouTube Cash Catheter” and the “GoogleBux Sump Pump” (you know who you are), good luck to you! I don’t think I can help you much. I got nothing to say about the world of content-on-demand, article-to-video robots, and all that stuff. Here we tell stories. I mean, you could still learn some technical tricks. In my experience, though, people cranking out “content” just to fill up the Interwebs as much as possible don’t mind their F-stops. Don’t take it as an insult. We just can’t help each other is all. Nice to meet you, good luck out there.
If you’re doing your own cool niche thing, your fanciful nonprofit, if you have a story to tell because you want to make your cardboard box company the most endearing cardboard box company of them all– sign up already!
Get my report, 10 Video Marketing Mistakes Now:
If you’re still not sure, poke around a little. What you get in my video marketing blog you’ll get more of in the report and on the newsletter. (Without overlap, mind.)
- The #1 Above All Irrefutable Reason to Promote Your Business with Video
- Lionfish Story (which doesn’t have to do with video so much as storytelling)
- Why Is My Video Grainy? (in which we delve into my mastery of the technical side of things)
- Video = Relationship (more core work)
Okay? Okay. THANK YOU for dropping by, and whether we work together or not, I wish you nothing but success.
All my best,
William S. Randall
DIY Video Marketing
PS Where’s the video? Good question. You’d think I’m a copywriter with the shingles on his face. Honestly, I’ve been a little busy lately with a client video launch that unfortunately isn’t out of the bag yet. You can see a couple of samples on the Videos page linked above. And I want to make a freaking great video for you… so if you’ll drop me a line and tell me what questions, concerns, or ridiculous things I can do to sell you on my services, I’ll get right on that.
PPS I actually have had shingles on my face. A nice birthday present. It’s clearing up though. If you had chicken pox as a kid, you might get it too.
I hope you don’t.
