From the category archives:

Varied Uses of Video

The Varied Uses of Video, Part the Fifth

9 June 2009

This last use of video (fifth in a series) has the most potential for giving your customers value.  It also takes the most work, which is why I saved it for last.
You’ve probably seen or bought examples of this, though I doubt they lived up to their potential.
It’s a video infoproduct.
In other words, a video [...]

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The Varied Uses of Video, Part the Fourth

8 June 2009

This next use of video for online business may have the best return on investment for immediate impact.  You can make quick & dirty videos and sow them all over the Net for advertising, or do blog posts to build up relationships over time… but if you want all those benefits for first-time visitors, try [...]

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The Varied Uses of Video, Part the Third

21 May 2009

Now we’re getting somewhere.
The last two entries are entrenched in internet marketing.  You see them a lot.  You see people sell how-to manuals, or whole services about them.  They drive traffic and convert it.
The way they’re usually done, though, they drive traffic far, far away.
Seriously.  Will I watch your video just to hear you yell [...]

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The Varied Uses of Video, Part the Second

19 May 2009

For the next few days I’m addressing the sundry ways video can work in your business.  Though incomplete, it hits the big points.
You land on a page– a landing page, natch– and somebody’s talking at you.  (So you close it really quick before the boss sees.)
Later in the day, you return to listen to the [...]

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The Varied Uses of Video, Part the First

18 May 2009

All this week I’m focusing on the Varied Uses of Video for your Internet marketing afflictions.  It’s not a complete list, but these are the big ones.
In Internet marketing circles, the main use of video seems to focus on one thing: SEO.
If you’re new to the lingo, that’s “Search Engine Optimization.”  Better said, it’s search [...]

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